Sissel has more than 18 years of experience in marketing research, industry forecasting and strategic planning in Australia, Asia, Scandinavia and the UK. For the past eight years Sissel has specialised in the foodservice industry, particularly in the Asia/Pacific region - having worked as a consultant in Malaysia for an extended period of time. She has been responsible for many foodservice industry studies in South East Asia and Scandinavia as well as providing strategic consultancy to global food and beverage companies.

Sissel has extensive knowledge in all aspects of marketing research and its methodologies as well as analysis and strategy development. Apart from syndicated studies she has also undertaken numerous privately commissioned projects in Australia and Asia including market sizing, brand valuation, distribution research, competitor analysis, growth prospects and tactical and strategic planning. These projects have been conducted within different industries comprising finance, fast moving consumer goods, food & beverages, telecommunications, the wool industry, toys and insurance.